TAIWAN, Hsinchu – 2 May, 2013 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the launch of its next-generation, dual-core smartphone platform – the MT6572. MediaTek’s MT6572 is the world’s first dual-core SoC with integrated Wi-Fi, FM, GPS and Bluetooth functions targeted at the entry segment and also enables a cost-effective 4-layer PCB design. This cost-optimized, system-level design greatly reduces the e-BOM cost, simplifies the product development and enhances time to market. Leveraging the technology breakthrough and market momentum of the flagship MT6589 quad-core HSPA+ platform, the new MT6572 integrates a power-efficient dual-core Cortex™-A7 CPU sub-system with speeds up to 1.2GHz in the leading 28nm process technology.

The mobile market continues the accelerated pace of transitioning to smartphones, with quarterly shipments already exceeding features phones for the first time. Most of the growth in smartphones is coming from the entry segment – both for emerging markets as consumers increasingly switch to entry Android devices and also for developed markets as operators drive deeper smartphone penetration and reduce device subsidies.

The new MT6572 also integrates MediaTek’s advanced multi-mode Rel. 8 HSPA+/TD-SCDMA modem, 3D Graphics, support for up to HD 720p video playback and record, 5MP camera and up to qHD (960x540) displays. Supporting the leading picture quality technologies (MiraVision) inherited from MediaTek’s extensive experience in the Digital TV market, the MT6572 delivers an innovative solution that offers the finest visual quality and outstanding user experience desired by high-end smartphone owners.

"Smartphone adoption is rising across the globe as the price of entry-level smartphones continues to fall. By simplifying system design, MediaTek is a key driver of this trend," commented Linley Gwennap, principal analyst of The Linley Group. "MediaTek’s new dual-core smartphone platform brings features and performance that were recently associated with premium smartphones to mainstream devices. This product will accelerate the shift to dual-core processors in entry-level smartphones."

Jeffrey Ju, GM of the smartphone business unit at MediaTek, said, “MediaTek continues to drive the democratization of smartphones by re-defining the entry level segment, moving the baseline to dual-core processing. With worldwide operators looking to reduce device subsidies, enabling higher performance platforms with easy-to-adopt reference designs is key for enabling our customers to rapidly address the fast-moving mobile market opportunity. The launch of the MT6572 will further expand MediaTek’s highly-differentiated product portfolio and allow our partners to offer a complete range of smartphones targeting all segments “.

The MediaTek MT6572 is being widely adopted by MediaTek’s leading global customers; consumers around the world can expect hundreds of commercial models powered by the MT6572 beginning in June.

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.