MediaTek Powers Lenovo’s Premium Multimedia IdeaTab S6000 Tablet

2013 年 2 月 25 日 - 午後 4:08

Barcelona Spain – 25 February, 2013 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announces its quad core SoC, launched in December 2012, is powering Lenovo’s (HKSE: 992) (ADR: LNVGY) new range of tablets into the fast expanding tablet market. The Lenovo IdeaTab S6000 Tablet maximises MediaTek’s advanced smart solutions to deliver high performance, a premium multimedia experience and power efficiency, at an affordable price to the global tablet marketplace.

MediaTek’s proven innovation, cost-effectiveness and flexibility has made it a smart choice for device manufacturers who are keen to stay ahead in the fast changing mobile arena. In 2012, MediaTek launched the world’s first commercial quad-core SoC, and is well-known for superior speed to market. This year, at Mobile World Congress, MediaTek’s quad core SoC will be powering three new Android tablets launched by Lenovo, led by the Lenovo IdeaTab S6000. Built on the Android 4.2 Jelly Bean operating system, the S6000 is a sleek (8.6mm) and light (560g), 10” tablet which leverages quad-core processing to deliver performance, connectivity, and clarity. This makes the S6000 highly adaptable and suitable for multiple uses, including web-browsing, gaming, socializing and multimedia, all whilst feeling good in the hands and being light on the pocket.

“As a partner, MediaTek offers more than just chips,” commented Chen Wenhui, Vice President of Lenovo, GM of Mobile BU. “The MediaTek team provides genuine support and has helped us cut our time to market significantly. In this way, Lenovo stays ahead of the crowd, delivering outstanding products that meet our customers’ needs. Lenovo is committed to creating products ‘for those who DO’. Working with MediaTek is able to bring to market efficiently and affordably, smart devices that empower and delight consumers around the world.”

Lenovo has rapidly extended its presence as a mobile player over the past two years and now ranks as the world’s third largest maker of “smart connected devices”.* The new line up of Lenovo tablets, are a demonstration of MediaTek’s commitment to drive its customers competitive advantage into the mid-to-high end mobile market. The company is delivering end-to-end solutions and a universal design platform for manufacturers, enabling greater speed to market and higher scalability to develop a full range of smart devices. The result allows device manufacturers to be more competitive, while offering more choice for consumers in terms of devices and price points.

“Lenovo has been our long-term customer, and we together have successfully launched a series of top seller smart devices since 2011 and rapidly grow as major players in mobile industry. We have already seen strong demand for our quad core SoC since its launch and we are pleased Lenovo has chosen us as the platform for its IdeaTab Tablet series and beyond,” Jeffrey Ju, GM of Smartphone Business Unit of MediaTek. “Our aim is to democratize the smartphone market by enabling the smart ecosystem to make high performance products at affordable prices for the mainstream market. This in turn will be the catalyst for the smart age as customers will demand greater device integration to share and view their entertainment and information seamlessly across multiple screens – requiring a sophisticated smart ecosystem that only MediaTek’s SoC total solutions can drive.”

###

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.