TAIWAN, Hsinchu – 23 April, 2013 – MediaTek, a leading fabless semiconductor company for wireless communications and digital multimedia solutions, will deliver a keynote speech and an in-depth clinic session at The Mobile Show to share best practice and insights for developers and mobile manufacturers within mobile ecosystem. The presentations will focus on seizing the strong growth opportunities for success in emerging markets through technology and partner cooperation. The Mobile Show, which takes place on the 24th and 25th of April at the Marina Bay Sands in Singapore, sees attendance from over 3,500 leading companies and spokespeople from the telecom industry all looking for the next growth opportunity in mobile.

The keynote speech will feature "How to grasp a fast-growing mobile business opportunity in emerging markets", highlighting the importance of emerging markets in current global smartphone trends. Andrew Chang, Corporate Vice President of MediaTek will outline how the latest technology, such as MediaTek’s leading quad core smartphone solution, enables the mobile ecosystem to deliver the performance and features associated with premium mobile devices at greater value to partners, lowering barriers to entry and increasing choice for consumers. Andrew Chang will also share MediaTek’s perspective on best practices to capitalize on the fast-growing mobile trend in the emerging markets.

Additionally, MediaTek will provide an in-depth clinic presentation to reveal how MediaTek enables mobile ecosystem and how MediaTek partners see great success in collaborating closely to create solutions tailored to local markets. Charles Wu, Program Manager for Mobile at Twitter will discuss the importance of high quality content delivery and creation across the mobile portfolio from feature phones to smart phones. Chunyan, GM, S.E. Asia for General Mobile will discuss local relevance with a long tail strategy as the key to success in driving Mobile VAS revenue in emerging markets. Arnie Chaudhuri , VP of Business Development & International Sales of MBounce will further highlight the need to work closely with partners to ensure rich multimedia content delivered at a speed and price that suits local market requirements.

"Emerging markets are expected to drive more than 60% of world economic growth in the next ten years and with this, consumers are demanding premium experiences on various affordable devices", noted Andrew Chang, "It’s vital that we democratize mobile technology to allow emerging markets to receive next-generation technology across multiple platforms consistently. MediaTek’s goal is to enable the ecosystem – from developers, partners, device manufacturers to operators to continue to create innovative yet differentiated solutions that create smarter experience for consumers everywhere."

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.