2015 年 3 月 27 日 - 午後 4:06

TAIWAN, Hsinchu – March 27, 2015 – MediaTek today announced a Chinese naming contest for its new premium mobile processor family – MediaTek helio. Open to entrants from around the world, the competition will choose one creative winner to receive the grand prize of 1 million RMB (approximately US$161,000) for his or her winning submission. In addition, MediaTek will also choose five finalists, who will each receive 50,000 RMB (approximately US$8,000). Contestants can submit up to three Chinese names that best exemplify the strength, performance and innovation of the new MediaTek helio chipset family. Online submission will be accepted starting April 15th at www.mediatek.com/event/helio_naming and winners will be chosen in early June 2015.

MediaTek’s helio premium mobile processor family integrates leading heterogeneous computing technology with advanced multimedia innovations. This new processor range consists of the MediaTek helio X, a high-specification range of chips offering extreme performance, and the MediaTek helio P, a range of premium performance chips. MediaTek helio X is focused on uncompromised multimedia performance backed by highest level mobile computing, whereas MediaTek helio P provides optimal thermal efficiency and reduction of battery size, enabling the slimmest possible smartphone form factors. Both the X and P sit in the MediaTek high-end range of SoC’s.

The first smartphone SoC offering is the MediaTek helio X10, the industry’s first True 8Core™, 2.2GHz 64-bit mobile processor, which operates ARM Cortex-A53 cores. Additional features include market-leading multimedia sub-systems that support many technologies never before possible in smartphones:

• MiraVision - A high-performance, real-time pixel processing engine which dynamically controls sharpness, contrast and color, to enhance picture quality.
• SmartScreen –An algorithm/pixel engine that compresses and enhances individual pixels, in real-time, to make the screen brighter, allowing users to experience TV-like quality using significantly less power.
• 120Hz display in mobile devices - 120Hz refresh rates will create a crisper, smoother image quality when moving a document or text around, i.e., a map.
• Super slow-motion –A camera capturing 480 frames per second (fps) for 1080p Full HD videos, with playback at 1/16 speed.
• InstantFocus – Reduces focus time by 1.5 seconds. Improves tracking to ensure you always get a clear photo and never miss a shot.

The first Mediatek helio powered smartphones will be commercially available in the second quarter of 2015.

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.