World’s first memory-less single chip for cell phones
May 23rd, 2011 - MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, announced today its latest MT6252D single chip solution for multimedia cellular phones due to recent tremendous success of the MT6252 series. Leading the industry in innovative technology, MediaTek MT6252D integrates serial flash directly into the baseband to create the world’s first memory-less single chip for cell phones with rich multimedia features support. In addition to the obvious cost advantages, MediaTek MT6252D’s highly-integrated design also helps handset manufactures to save product develop time, because there is no need to test the compatibility of the main chip and the serial flash, moreover, the system stability is much better. The MT6252D’s debut represents a low-cost option for mobile phone manufacturers and designers as it paves the way for them to win larger slices of the cell phone market.

Worth mentioning, the MediaTek MT6252D and other MT6252 series are pin-to-pin compatible, and also can share PC board design which easier for product migrate, allowing clients to significantly reduce resources needed for development and to simplify materials management. Other superior features of the MT6252D include dual SIM support, a rich array of multimedia applications, and wireless connectivity for QCIF+ LCM, camera, video, and FM radio to help clients enhance product differentiation flexibility, while maintaining low costs and providing superior audio and video performance. The introduction of the MT6252D is expected to trigger a new market boom in which high performance to price multimedia cell phones will be a hot commodity.

MediaTek President Ching Jiang Hsieh points out, “The wireless telecommunications market is seeing a constant flow of new developments, requiring businesses to accelerate the pace of innovation—which happens to be one of MediaTek’s fortes. The rolling out of the MT6252D provides clients with a more complete product choice. In the future, we will continue to encourage the use of new generation MT6252 Series products as we believe that the cost competitiveness that it represents will be very well received by clients and the market.”

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.