September 15, 2011 - MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that its high-end feature phone platform solution has been adopted by Vodafone, one of the world’s largest mobile communications companies. With 382 million users in over 30 countries on five continents, leading global carrier Vodafone recently introduced on its official home page the new Vodafone 555 Blue—a rich multimedia QWERTY handset with 2.4-inch screen. Its impressive features include an Opera browser which supports high-speed connectivity for the Internet and various popular social network services.

The Vodafone 555 Blue is a unique and innovative handset, designed to offer a simple but powerful mobile internet experience for people in both emerging markets and developed economies who want to stay in touch with their friends, wherever they are.

Mr. C.J. Hsieh, President of MediaTek noted, “MediaTek leads the market in introducing a complete solution with high price-to-performance ratio and exceptional quality that has won over operators and mobile phone service providers around the world, including Vodafone."

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.